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The Gap

A Unifying Experience

Gap Inc., home to eight renowned brands like Gap, Banana Republic, and Old Navy, employs over 135,000 individuals worldwide. Seeking to modernize its talent acquisition process, Gap Inc. tasked us with creating a unified experience across its diverse portfolio. We navigated the challenge of harmonizing eight distinct design aesthetics while preserving the unique identity of each brand.

The result? A streamlined candidate journey spanning fifteen global markets, powered by a flexible CMS empowering Gap Inc.’s Global Talent Acquisition team to effortlessly manage and update content. This achievement earned the Gap Inc. talent acquisition experience recognition as an Honoree in the Corporate Website category at the 2020 Webby Awards.

Modular

All retailers within the group operate under one modular system, catering to diverse brands like Old Navy, Gap, Hill City, and Janie and Jack. Our approach ensures seamless alignment with the commercial experience while minimizing maintenance efforts. By prioritizing seasonal content early in the journey and leveraging evergreen assets extensively, we optimize the user experience across all brands.