Starbucks

Starbucks aimed to bridge the gap between their in-store ambiance and their digital presence. We embarked on a mission to integrate Starbucks seamlessly into customers’ daily lives, blurring the boundaries between them and their coffee.

My strategy was to personalize the experience for each customer, incorporating contextual elements like location, time, and preferences. For instance, Sarah’s journey from home to work and back became infused with Starbucks at every turn. From ordering ahead for pickup to exploring local store profiles and even international gifting, the digital experience evolved to match her needs throughout the day.

With the Starbucks Tasting App,  the goal was to rekindle and fortify coffee expertise among its Partners, appealing to a broad audience from new baristas to seasoned Coffee Masters. We conceived the Starbucks Tasting App with the belief that “Coffee has Memory,” recognizing each bean’s unique origin story and its role in social rituals worldwide.

We were able to integrate coffee tasting seamlessly into daily routines, offering educational features like a brewing guide, tasting journal, and coffee timer. Inspired by the tactile coffee records of a longtime Partner, we crafted a functional yet aesthetically pleasing app reminiscent of a personal journal. Collaborating closely with the Starbucks Coffee Leadership team, we prioritized features to create the initial version of the app.